When first introduced to Dr. Baza, the clinic just had a new website produced! It used a template site design with many small inexpensive stock imagery. The site really didn’t perform for the clinic. The messaging wasn’t clear and the ‘connection’ that a visiting prospective patient needed to feel and view wasn’t on the site.
eDigita completely rewrote the content and specifically searched for images that related to the demographically targeted patient that is active, successful, and over 50 yrs. That required locating images with ‘actions shots’ showing 50 somethings being active and healthy, and editing them for correct placement and integration into the site.
The site has now successfully connected Baza Medical clinic to possible new patients.
eDIgita also programmed the site with its easy to use ‘Back Office’ admin content editing system. We also programmed call to action forms on several of the appropriate pages.